Why SoftColor Software?

10 reasons why you’ll enjoy SoftColor Software

1. Try before buy

  • Fully featured 10-day free trial
  • No email or credit card required
  • Only takes around a minute to download and a few clicks to install

Download Automata Pro
Download Automata Server
Download PhotoEQ

2. Simple licensing

  • Single payment, not a recurring subscription
  • Instant delivery
  • Recoverable keys
  • Sixty-day money-back guarantee

3. Money-back guarantee

We know that our applications will provide a terrific image editing experience for you, so in addition to our free fully working trials, we also offer a 60-day money-back guarantee.

4. Free support and good documentation

Support requests are answered as quickly as possible, usually within 24 hours.

Good online documentation with search.

5. You will get automated editing workflows running in under five minutes

How to create Automata photo editing workflow

1. Start Automata

2. Set name for your workflow

3. Select input folder

4. Add photo editing tools and adjustments for the workflow

5. Select output folder

6. Select output format and settings

7. Save workflow

8. Start workflow

Automata checks new and updated files from input folder, then process them and finally saves edited photos to the output folder. Automata Pro can also process entire sub-folder structure from the input folder. Multiple Automata Pro workflows can use same input or output folders.

6. Fix white balance, exposure and tone problems automatically

  • Remove a color cast
  • Natural white balance correction
  • ColorEQ to fine-tune color temperature and tint
  • Exposure correction
  • Contrast correction
  • Dynamics enhancer (clarify and shadows)
  • Luminosity correction

How automatic color correction works

7. You will have full control of all tools and workflow settings

All color correction and photo enhancement tools are layers. You can select suitable correction steps, and you can adjust the correction intensity for each tool.

  • Layer based photo editing
  • Layer based photo editing
  • Create own workflow templates

8. Same tools for workstations and servers

Automata Pro and Server have the same workflow tools and features. You can import and export workflow settings between Pro and Server.

9. SoftColor PhotoEQ and Automata work perfectly with your other software

Boost your Adobe PhotoShop based workflows

  • You can save the processed and original image into the same PSD-file as separate layers
  • All metadata and color profiles are protected too
  • Benefits for Photoshop, InDesign, Affinity

Use your scripts and programs with Automata workflows

  • Extend workflows
  • Pre-and post-process commands

10. Everything works on your computer, no internet connection required

All our applications Automata Pro, Automata Server, and PhotoEQ, are native Windows applications that run on your computer. No internet connection needed.

We have developed SoftColor Engine with C++, and we use hardware acceleration libraries to enhance performance. You will have tools that run fast, and they use optimal performance on your PCs and servers.

Ready to Get Started?

Download a fully working free trials. You will get automated editing workflows running in under five minutes.


Version 10.8.4

PhotoEQ is a professional photo editing software for color correction, image editing, and color management tasks automation. 

    Learn more


    Download free trial

    Automata Pro

    Version 1.16.0

    Automata Pro is a professional automated batch photo editor. Photo editing automation works via hot-folder workflows. 

      Learn more


      Download free trial

      Automata Server

      Version 10.18.0

      Server software for hot-folder based photo editing workflow automation. Automatic professional quality enhancements for color, exposure and contrast.

        Learn more


        Download free trial