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Why SoftColor Software?

10 reasons why you’ll enjoy SoftColor Software


1. Try before buy

  • Fully featured 10-day free trial
  • No email or credit card required
  • Only takes around a minute to download and a few clicks to install
Download Automata Pro
Download Automata Server
Download PhotoEQ
Try before buy

2. Simple licensing

  • Single payment, not a recurring subscription
  • Instant delivery
  • Recoverable keys
  • Free support
  • Sixty-day money-back guarantee
Simple licensing

PhotoEQ $69
Automata Pro $199
Automata Server $899


3. Money-back guarantee

We know that our applications will provide a terrific image editing experience for you, so in addition to our free fully working trials, we also offer a 60-day money-back guarantee.

Sixty-day money-back guarantee

4. Free support and good documentation

Support requests are answered as quickly as possible, usually within 24 hours.

Good online documentation with search.


5. You will get automated editing workflows running in under five minutes

How to create Automata photo editing workflow

1. Start Automata

2. Set name for your workflow

3. Select input folder

4. Add photo editing tools and adjustments for the workflow

5. Select output folder

6. Select output format and settings

7. Save workflow

8. Start workflow

Automata checks new and updated files from input folder, then process them and finally saves edited photos to the output folder. Automata Pro can also process entire sub-folder structure from the input folder. Multiple Automata Pro workflows can use same input or output folders.

You will get automated editing workflows running in under five minutes

6. Fix white balance, exposure and tone problems automatically

  • Remove a color cast
  • Natural white balance correction
  • ColorEQ to fine-tune color temperature and tint
  • Exposure correction
  • Contrast correction
  • Dynamics enhancer (clarify and shadows)
  • Luminosity correction
How automatic color correction works
Fix white balance, exposure and tone problems automatically

7. You will have full control of all tools and workflow settings

All color correction and photo enhancement tools are layers. You can select suitable correction steps, and you can adjust the correction intensity for each tool.

  • Layer based photo editing
  • Automatic color grading
  • Create own workflow templates

8. Same tools for workstations and servers

Automata Pro and Server have the same workflow tools and features. You can import and export workflow settings between Pro and Server.


9. SoftColor PhotoEQ and Automata work perfectly with your other software

Boost your Adobe PhotoShop based workflows

  • You can save the processed and original image into the same PSD-file as separate layers
  • All metadata and color profiles are protected too
  • Benefits for Photoshop, InDesign, Affinity

Use your scripts and programs with Automata Pro and Server workflows

  • Extend workflows
  • Pre-and post-process commands

10. Everything works on your computer, no internet connection required

All our applications Automata Pro, Automata Server, and PhotoEQ, are native Windows applications that run on your computer. No internet connection needed.

We have developed SoftColor Engine with C++, and we use hardware acceleration libraries to enhance performance. You will have tools that run fast, and they use optimal performance on your PCs and servers.

Ready to Get Started?

Download a fully working free Automata trial. You will get automated editing workflows running in under five minutes.

Download free trial

No email or credit card required
Fully featured 10-day free trial

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© 2005-2021 SoftColor Oy. All rights reserved. SoftColor Oy is a privately held Finnish company. Länsikatu 15, 80110 Joensuu Finland. VAT Registration: FI19681395
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